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Gaming Consultant Provides Perspective on Bottom-Line Growth with Yielding
Tangam is mentioned in the Casino Journal's "Table Talk - Yielding to New Ideas" with Eliot Jacobson. A gaming industry consultant shares his perspective on how table games yield management can drive bottom line growth.
Eliot begins with:
"Years ago when I was visiting a local casino property, I observed that every open blackjack table was full to capacity, while a large number of tables remained unopened. I asked the GM why he didn’t open more tables or raise the limits. His reply was curt: “we’re going to get all their money anyway, so it doesn’t matter.”"
He goes on to give his insight on TGYM (Table Games Yield Management), reducing profitability to 3 variables, and providing a pathway to start using TGYM.
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