Yield management is the process of making frequent adjustments in the price of a product in response to certain market factors, such as demand or competition. For table game operators juggling the peaks and valleys of the typical week, it is an indispensable concept that can be as complex as it is deceptively simple.In this session, attendees will hear a presentation on the building blocks of yield management followed by a hands-on discussion on how operators can optimize their approach. Among the topics to be covered:

• Key drivers for yield management
• The right approach to yielding: Cost Minimization vs Profit Maximization
• Target occupancy and how different drivers affect it
• The right metrics to measure yield on

Presenters:

• Ari Mizrachi, Vice President of Operations Optimization, Tangam Systems
• Varun Nayak, Senior Vice President of Gaming Strategy, Tangam Systems

Panelists:

• Mike May, Vice President of Table Operations, Pechanga Resort & Casino
• Brad Waldron, Group Head of Table Game Optimization, Crown Resorts
• Bill Zender, Zender & Associates

Yield Management: Theory & Practice

Date: Wed. Nov. 15, 2017 Time: 11:30 - 12:30 pm Location: tbd

For additional conference information or agenda, please visit the website. To book a meeting at the show or speak with Ari or Varun, contact us.

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